Role Description
The Competitive Intelligence Analyst is responsible for becoming a competitive marketplace expert by gathering competitive insights and data and sharing with the broader organization.
Responsibilities
- Gathers information on competitors, and analyzes their prices, discounting structure, marketplace promotions and methods of distribution and marketing to develop insights on the competition.
- Works with Category Managers, Product Line Specialists, Sales and A&D to identify and research key competitors
- Partners and collaborates with Product Marketing, Brand Marketing, Trade Marketing, SSM and Field Sales teams to extract competitive insights and to provide insightful tools
- Catalog competitive research findings in developed database for ease of use and delivery of information (Partners with IT and other work groups to identify/develop a competitive database tool)
- Develop relationship with Sales Leadership and selling team
- Provides competitive support to selling org on an as needed basis with direct communication
- Presents data, trends, research, and analysis in a variety of formats including reports, maps, charts, graphs, and graphics.
- Demonstrates the ability to articulate and present key market and competitor insights to the management team.
- Identifies potential opportunities for product enhancements, pricing strategy (promotion), life cycle management thru analysis and provides inputs to respective teams
- Delivers training on competitive positioning to new field sales/customer service/SSM team (Category Managers responsible for new introductions)
- Produces insights on an established cadence to a published location available to Sales team
Skills To Perform This Role
Expectations to Perform This Role:
- Self-motivated
- Analytical
- Exceptional organizational skills
- Trust-worthy
- People Skills
- Must be able to see the broader scope and think outside of the box
- Ability to work with a cross-functional team
- Ability to do marketplace travel
- Extensive industry knowledge
Technical Skills
- Must be proficient in Microsoft Office applications with advanced skills in Excel
Communication Skills
- Ability to communicate with all levels within the organization.
- Ability to present from small to large settings
- Ability to present via face-to-face or virtually
Leadership Skills
- Be a leader by example
- Take initiative
- Continuous improvement mentality
