We are hiring a Sr. Digital Marketing Specialist to drive business growth by optimizing the audience experience across all digital touchpoints. This role will define the strategy for each digital project and campaign and will work closely with the digital marketing promotions, content and analytics team to create and execute that strategy.
Minimum Qualifications:
- At least 4 years of relevant work experience in digital marketing strategy
- Proven experience with digital tools and concepts
- Excellent business acumen
- Ability to understand client’s needs, build on-going relationships and create solutions
Desired Skills and Experience:
- Bachelor's degree in marketing, Business or related field
- Experience interfacing with business leaders with ability to translate digital strategies
- Excellent written and verbal communication skills
- Project management skills for managing and prioritizing multiple projects across the digital marketing teams
- Prior agency experience
What You Will Be Doing:
- Responsible for creating the digital strategy and lead the execution of the experience brief for your internal clients
- Define the digital touchpoints per campaign or project working cross functionally with the digital marketing team to execute on the strategy
- Responsible for gaining alignment and project timing across teams based on the brief
- Accountable for the key milestone communications with internal client along with managing the process with the internal teams to stay on track with timing for the project or campaign
- Work closely with team of Experience Leaders to manage digital marketing global calendar and strategize on when the project or campaign best fits the calendar based on business needs
- Partner with analytics team to understand our audiences across platforms to help inform your experience strategy along with a clear measurement strategy per project or campaign
- Responsible for the optimization strategy that focuses on the audience experience, using A/B testing and personalization to improve customer journeys
- Accountable for understanding the entire journey of a user across touchpoints and designing your experience strategy that enhances the digital experience for our audiences
- Have a deep understanding of the process for executing content on the website, development needs and sprint cycles, and promotional tools for internal and external audiences
- Contribute to new ideas on ways to better engage our audiences across digital touchpoints and improve our website experience
Wellbeing Means so Much More than Benefits, you may be interested in:
- Nurse and massage therapist onsite for employees
- Cell phone stipend monthly
- Employee assistance program, providing free counseling, financial resilience, and legal guidance
- Ongoing learning through Linkedin Learning
Who We Are:
Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us:
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
What Matters to Us:
More than qualifications, we’re looking for talent and potential. We are proud to have a diverse and inclusive workforce, and we're always looking to improve our global community. We value applicants who are comfortable interacting with people different from themselves, building mutual respect and positive relationships. We invite people from all backgrounds and genders to apply. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. We are proud to be recognized for our inclusive workforce by the Corporate Equality Index for the past nine years.
Steelcase is a MVAA- Silver Level Veteran-Friendly Employer. Steelcase recognizes the amazing experiences and skills that Veteran's possess. We encourage all Veterans and Veteran Spouses to apply.
Please see our Working at Steelcase Document for more detailed benefits and compensation information.
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