Why join us?
Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.
GENERAL PURPOSE
Leads global integrated marketing strategy across all assigned Product portfolios.
Essential Functions
- Develops and manages the Product Marketing Strategy and execution for large and complex global product launches and go-to-market campaigns for systemic architecture, new platform and evolutionary products as part of the internal new product commercialization process.
- Accountable for development and ongoing management of large-scale launch budgets to both optimize for return on investment and nurture brand health
- Co-Leads with Brand Creative the development of compelling storytelling to feed brand communication calendar and content drip, and the scoping of photography and editorial needs.
- Leads Global integrated marketing strategy Across Herman Miller and Knoll's Products for assigned Portfolio.
- Responsible for driving cross-functional strategic alignment and ensuring that channel and functional teams execute against the robust marketing strategy successfully.
- Manages the execution of integrated marketing campaigns and initiatives across multiple distribution channels (Contract and Retail), verticals (enterprise, healthcare, education) and marketing platforms (site, social, CRM, PR, showroom/stores, other experiential/events, etc.) globally.
- Ensures individual product and category campaigns align to overall brand strategy and corporate initiatives
- Fosters a keen understanding of the Herman Miller and Knoll world, our brand, our people, and our values; and applies these learnings to marketing initiatives.
- Leads start-to-finish marketing collateral development from product messaging and positioning to creative briefs, etc., via multi-contact, and multi-department coordination.
- Partners with distribution channel leads, product development, external designers, and product category managers to ensure maximized, powerful product launches.
- Represents the voice of the Herman Miller consumer, focusing time deeply understanding their needs and wants and reflecting it in strategic choices and marketing planning.
- Performs additional responsibilities as requested to achieve business objectives.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience
- Bachelor's Degree in Marketing, business design or related field; or an equivalent combination of education and experience.
- 10+ years of product or brand marketing experience.
Skills And Abilities
- Thinks brand-first, balanced with keen category foresight and willingness to embrace complex global product launches with excellence
- Excels at driving forward large, matrixed teams with leadership, diplomacy and action-orientation
- Capable of working on multiple workstreams and managing across multiple, matrixed departments, leadership levels and geography with influence
- Excels in building trust and creating fellowship within the organization to drive the work forward
- In-depth holistic understanding of creative production and product commercialization
- Comfortable with quickly understanding, filtering and consolidating input for concise, effective decision making
- Highly organized with strong project management skills
- Strong analytical and creative ability to translate complex development ideas and technical input into customer-facing content
- Ability to think and plan big picture, but execute with an eye for detail and excellence across all touchpoints
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Must be able to perform all essential functions of the position with or without accommodations.
Who We Hire?
Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.
This organization participates in E-Verify Employment Eligibility Verification. In general, MillerKnoll positions are closed within 45 days and are open for applications for a minimum of 5 days. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.
MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at careers_help@millerknoll.com.
